COMMERCIAL STRATEGY


  • Marketing Intelligence in Pharmacy Chains and Retail Business.
  • Penetration strategy and market access in the different channels.
  • Geographic and regional planning to cover specific channels.
  • Commercial models, advertising and marketing.
  • Product life cycle management and strategic market renewal.
  • Product development and product launches.
  • Definition of commercial strategy towards doctors and patients.
  • Effectiveness of sales, market planning and commercial re-addressing.
  • Supply Chain, Packaging Engineering and Demand Planning.
  • Budgets in values and units.
  • Cost intelligence, price models and prices.
  • Short, medium and long term growth plans.
  • Market participation strategies by molecule, presentation and competition.
  • Market arming and direct and indirect competition.
  • Intelligence of size and market value, segmentation and targeting.
  • Strategy of generic products, generic brands, own brands, patents.
  • Sales and Operations Planning.







Av. México 546 (antes 2), San Jerónimo Aculco Magdalena Contreras, 10400, CDMX

(55) 7576·2567
info@sypharcon.com


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