and market access
LEGAL AND PATENTS
Marketing Intelligence in Pharmacy Chains and Retail Business.
Penetration strategy and market access in the different channels.
Geographic and regional planning to cover specific channels.
Commercial models, advertising and marketing.
Product life cycle management and strategic market renewal.
Product development and product launches.
Definition of commercial strategy towards doctors and patients.
Effectiveness of sales, market planning and commercial re-addressing.
Supply Chain, Packaging Engineering and Demand Planning.
Budgets in values and units.
Cost intelligence, price models and prices.
Short, medium and long term growth plans.
Market participation strategies by molecule, presentation and competition.
Market arming and direct and indirect competition.
Intelligence of size and market value, segmentation and targeting.
Strategy of generic products, generic brands, own brands, patents.
Sales and Operations Planning.
Av. México 546 (antes 2), San Jerónimo Aculco Magdalena Contreras, 10400, CDMX
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